Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)
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A complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined, engaging way, it equips readers with the core knowledge and skills needed to manage marketing research effectively.
| Autor: | Babin, Barry J. |
| Nakladatel: | Cengage Learning, Inc |
| ISBN: | 9781305263475 |
| Rok vydání: | 2015 |
| Jazyk : | Angličtina |
| Vazba: | Mixed media product |
| Počet stran: | 512 |
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