Kelvin
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1473 Kč 1 680 Kč
Sleva až 70% u třetiny knih
Působení barvy v globální vizuální komunikaci v
publikaci, která je určena všem designérům i grafikům.
Colour currently plays an increasingly significant role in
global visual communication. More than ever, colour is being
deliberately utilized to give design projects, campaigns and brands
their own distinctive style. Astonishingly until now hardly any
publications exist that investigate today’s evolving perception and
application of colour.
Působení barvy v globální vizuální komunikaci v
publikaci, která je určena všem designérům i grafikům.
Colour, more specifically colour temperature, is measured in a
unit called the Kelvin. The book Kelvin identifies which
possibilities exist for the conscious use of colour. Each chapter
relates to a colour: green, red, blue, yellow and orange as well as
the achromatic “colours” black and white.
Působení barvy v globální vizuální komunikaci v
publikaci, která je určena všem designérům i grafikům.
This comprehensive book contains recent, top quality design as
well as exciting projects from photography, illustration and
product design that work with colour in remarkable ways. In
addition to images of clear and distinctive colour allocation,
Kelvin also includes more intricate and playful examples that
illustrate contemporary colour combinations. This structure ensures
that the reader is introduced to the subject of colour in an
instructive but also in an associative and experimental manner.
Působení barvy v globální vizuální komunikaci v
publikaci, která je určena všem designérům i grafikům.
Each chapter in Kelvin starts with an essay or interview that
puts the selected works in that section into context. The book also
investigates complex subject areas such as classic colour theory,
the meaning of colour in various cultures and the effect of colour
in brand management.
Působení barvy v globální vizuální komunikaci v
publikaci, která je určena všem designérům i grafikům.
With its current examples of striking creative work and
insightful analysis Kelvin offers both usability and inspiration
for professionals such as graphic designers and design studios but
also anyone working in the fields of fashion, interior design,
lifestyle and art.
| Autor: | Klanten R. |
| Nakladatel: | Die Gestalten Verlag (DGV) |
| ISBN: | 978-3-89955-196-9 |
| Rok vydání: | 2007 |
| Jazyk : | Angličtina |
| Druh: | 1 x kniha |
| Vazba: | vázaná |
| Počet stran: | 320 |
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