Return on Investment in Meetings & Events
1285 Kč
Sleva až 70% u třetiny knih
The Phillips ROI Methodology[trademark] utilizes five levels of evaluation, which are essential in determining the return on investment. This title introduces and demonstrates ROI measurement methodology. It addresses the growing demands from stakeholders to prove the value of meetings through data.
| Autor: | Phillips, Jack |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780750683388 |
| Rok vydání: | 2007 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 304 |
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