Marketing Plans for Service Businesses
1529 Kč
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Serves as a guide to the challenge of creating marketing plans that produce improved bottom-line results. This work highlights key misunderstandings about marketing and the nature of services and relationship marketing. It suggests the frameworks and techniques for undertaking the marketing planning process and implementing the principles covered.
Autor: | Malcolm McDonald |
Nakladatel: | Elsevier Science & Technology |
ISBN: | 9780750667463 |
Rok vydání: | 2005 |
Jazyk : | Angličtina |
Vazba: | Paperback / softback |
Počet stran: | 320 |
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