Strategy in Airline Loyalty
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This book offers the first comprehensive exploration of frequent flyer programs. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines.
| Autor: | De Boer, Evert R. |
| Nakladatel: | Springer International Publishing AG |
| ISBN: | 9783319625997 |
| Rok vydání: | CZE |
| Jazyk : | Čeština |
| Vazba: | CZE |
| Počet stran: | CZE |
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