Media Economics
36
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563 Kč 878 Kč
Odesíláme do 5 až 7 dní
Sleva až 70% u třetiny knih
A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.
Autor: | Cunningham, Stuart; Craig, David |
Nakladatel: | Macmillan Education UK |
ISBN: | 9780230293229 |
Rok vydání: | CZE |
Jazyk : | Čeština |
Vazba: | CZE |
Počet stran: | CZE |
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