Event Evaluation:
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This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides concepts and tools for a comprehensive evaluation system and the implementation of evaluation projects.
| Autor: | Getz, Professor Donald (Professor Emeritus, University of Calgary, Canada) |
| Nakladatel: | Goodfellow Publishers Limited |
| ISBN: | 9781911396659 |
| Rok vydání: | 2018 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 198 |
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