Events as a Strategic Marketing Tool
1345 Kč 1 353 Kč
An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.
Autor: | Gerritsen, Dorothe; van Olderen, Ronald |
Nakladatel: | CABI Publishing |
ISBN: | 9781789242300 |
Rok vydání: | 2020 |
Jazyk : | Angličtina |
Vazba: | Paperback / softback |
Počet stran: | 256 |
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Cherries
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Food and Wine Tourism
Croce, Erica (Meridies, Italy); Perri, Giovanni (Meridies, Italy)
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Managing Outdoor Recreation
Manning, Robert E.; Anderson, Laura Ellen; Pettengill, Peter
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Research Methods for Leisure, Recrea...
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Food Tourism
Johnson, Stanley
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Spices, Scents and Silk
Hancock, James Gulliver
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Garden Tourism
Benfield, Richard W.
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Mass Tourism in a Small World
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The Silviculture of Trees Used in Bri...
Saville, Peter (Kingston University, UK)
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Risk and Safety Management in the Le...
Piekarz, Mark (University of Worcester, UK); Jenkins, Ian (Visiting Associate Professor, University of Iceland, Iceland)
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Visitor Management in Tourism Destin...
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Leisure, Sport and Tourism, Politics...
Veal, A. J.
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Digital Technologies for Agricultura...
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Religious Pilgrimage Routes and Trails
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Transformative Travel in a Mobile World
Garth Ennis
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Managing Hospitality Experiences