Events as a Strategic Marketing Tool
1515 Kč
Odesíláme do 5 až 7 dní
Sleva až 70% u třetiny knih
An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.
| Autor: | Gerritsen, Dorothe; van Olderen, Ronald |
| Nakladatel: | CABI Publishing |
| ISBN: | 9781789242300 |
| Rok vydání: | 2020 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 256 |
Mohlo by se vám také líbit..
-
Food and Wine Tourism
Croce, Erica (Meridies, Italy); Perri, Giovanni (Meridies, Italy)
-
Managing Outdoor Recreation
Manning, Robert E.; Anderson, Laura Ellen; Pettengill, Peter
-
Research Methods for Leisure, Recrea...
-
Food Tourism
Johnson, Stanley
-
Managing Hospitality Experiences
-
Tourism
Peter Robinson
-
Spices, Scents and Silk
Hancock, James Gulliver
-
The Silviculture of Trees Used in Bri...
Saville, Peter (Kingston University, UK)
-
Adventure Tourism and Outdoor Activi...
Jenkins, Ian
-
Digital Technologies for Agricultura...
-
Private Sector Tourism in Conservati...
Snyman, Susan (University of Johannesburg, South Africa); Spenceley, Anna (University of Brighton, UK and University of
-
Tourism Planning and Development in S...
-
The Ecology and Silviculture of Oaks
Paul Johnson
-
Leisure, Sport and Tourism, Politics...
Veal, A. J.
-
Blueberries
Retamales, Jorge (Universidad de Talca, Chile); Hancock, James (Michigan State University, USA)
-
Epidemiology for Field Veterinarians
Sergeant, Evan (AusVet Animal Health Services, Australia); Perkins, Nigel (AusVet Animal Health Services, Australia)