We Interrupt This Newscast
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This book shows that \'how\' a story is reported is more important for building ratings than what the story is about. Local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.
Autor: | Rosenstiel, Tom; Just, Marion (Wellesley College, Massachusetts); Belt, Todd (Assistant Professor, University of Hawaii, |
Nakladatel: | Cambridge University Press |
ISBN: | 9780521691543 |
Rok vydání: | 2007 |
Jazyk : | Angličtina |
Vazba: | Paperback / softback |
Počet stran: | 244 |
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