Managing Customer Value
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Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.
Autor: | Bill Dodds |
Nakladatel: | University Press of America |
ISBN: | 9780761826316 |
Rok vydání: | 2003 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 356 |
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