Dictionary of Marketing Communications
1430 Kč
Odesíláme do 5 až 7 dní
Sleva až 70% u třetiny knih
\n
Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing.
\n| Autor: | Govoni, Norman A.P. |
| Nakladatel: | SAGE Publications Inc |
| ISBN: | 9780761927716 |
| Rok vydání: | 2003 |
| Jazyk : | Angličtina |
| Vazba: | Měkká |
| Počet stran: | 256 |
Mohlo by se vám také líbit..
-
Visible Learning for Literacy, Grade...
Fisher, Douglas B.; Frey, Nancy; Anderson, Heather L.; Thayre, Marisol C.
-
The Politics of Belonging
Yuval-Davis, Nira
-
Qualitative Research & Evaluatio...
Patton, Michael F.
-
Teaching Literacy in the Visible Lea...
Fisher, Douglas B.; Frey, Nancy; Anderson, Heather L.; Thayre, Marisol C.
-
Ongoing Crisis Communication
Coombs, W. Timothy
-
Cases in Intelligence Analysis
Beebe, Sarah Miller
-
Case Study Research and Applications
Yin Robert K.
-
Qualitative Interviewing
Grubinger, Herbert
-
Writing a Research Paper in Politica...
Baglione, Lisa A.
-
Visible Learning for Social Studies,...
Hattie John
-
An Invitation to Environmental Sociology
Bell, Michael
-
Social Policy and Social Change
Jimenez, Jillian A.; Pasztor, Eileen Mayers; Chambers, Ruth M.; Fujii, Cheryl Pearlman
-
Propaganda & Persuasion
Jowett, Garth S.; O'Donnell, Victoria J.
-
The Aftermath of Feminism
Angela McRobbie
-
Presenting Data Effectively
Evergreen, Stephanie D. H.
-
Mindsets and Moves
Goldberg, Gravity