Powers of Persuasion
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During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best-known commentators.
| Autor: | Fletcher, Winston (Vice President of the History of Advertising Trust and Visiting Professor of Marketing, Westminster U |
| Nakladatel: | Oxford University Press |
| ISBN: | 9780199228010 |
| Rok vydání: | 2008 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 314 |
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