Design for the Mind:Seven Psychological Principles of Persuasive Design
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Teaches web designers and developers how to create websites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design.
| Autor: | Yocco, Victor S. |
| Nakladatel: | Manning Publications |
| ISBN: | 9781617292958 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 240 |
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