Popular Music as Promotion - Music and Branding in the Digital Age
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'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.
| Autor: | Leslie Meier |
| Nakladatel: | John Wiley And Sons Ltd |
| ISBN: | 9780745692227 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 216 |
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