Advertising is Dead.Long Live Advertising!
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As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.
Autor: | Himpe Tom |
Nakladatel: | Thames & Hudson Ltd |
ISBN: | 9780500286876 |
Rok vydání: | 2008 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 224 |
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