Marketing in Healthcare-Related Industries
2005 Kč
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Captures the concepts and complexities of marketing healthcare in today\'s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics have been carefully selected to provide wide coverage and are illustrated by mini-cases.
| Autor: | Hinson, Robert E.; Adeola, Ogechi; Limbu, Yam B.; Mogaji, Emmanuel |
| Nakladatel: | Information Age Publishing |
| ISBN: | 9781648021060 |
| Rok vydání: | 2020 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 286 |
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