Luxury wine marketing
1619 Kč
Sleva až 70% u třetiny knih
A textbook and practitioner\'s guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history and best practices of marketing luxury wine, and includes case studies of wineries from around the world, as well as new, primary research into the market size of luxury wine.
| Autor: | Yeung, Peter; Thach, Liz |
| Nakladatel: | Infinite Ideas Limited |
| ISBN: | 9781913022044 |
| Rok vydání: | 2019 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 300 |