The Copy Book
22
%
390 Kč 501 Kč
Zboží skladem, ihned k odeslaní
Pokud objednám nyní, kdy zboží dostanu
Sleva až 70% u třetiny knih
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a "must-have" book for people in advertising and marketing, it is also a "should-have" for anyone who needs to involve or influence people, by webpage, on paper, or in person.
Autor: | D&AD |
Nakladatel: | Hodder & Stoughton |
Jazyk : | Angličtina |
Vazba: | Pevná bez přebalu lesklá |
Počet stran: | 544 |
Mohlo by se vám také líbit..
-
One Of Us Is Lying
Karen McManus
-
Pán stínů
Clare Cassandra
-
Sliz
-
Škoda - Driven by Design
-
Moje první slova
-
Jak bojovat s dračím hněvem
Cressida Cowell
-
Přihraj, Carlosi!
Belan Július
-
Živočichové celého světa
-
Dinosauři a prehistorický svět
-
Moderní nordic walking
Lucia Okoličányová
-
Three-and-a-Half Heartbeats
Amanda Prowse
-
Mimi & Líza
Katarína Kerekesová
-
101 psích triků a tipů
Kyra Sundanceová
-
North American Indian
Curtis, Edward Sh.
-
Svět volných koní
Tomáš Míček
-
Můj první atlas
Vít Štěpánek