Viral Marketing
722 Kč
Sleva až 70% u třetiny knih
Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.
| Autor: | Nelson-Field, Karen (Senior Research Associate, Ehrenberg-Bass Institute for Marketing Science, University of South Aust |
| Nakladatel: | Oxford University Press Australia |
| ISBN: | 9780195527988 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 128 |
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