Applied Mass Communication Theory
11
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1422 Kč 1 597 Kč
Sleva až 70% u třetiny knih
Applied Mass Communication Theory: A Guide for Media Practitioners bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project, which is often required for upper-level mass communication courses. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics and mass media careers, effectively establishing a critical framework for students as they leave college and begin their first job.
| Autor: | Rosenberry, Jack |
| Nakladatel: | Taylor & Francis |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 320 |
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