Service Quality in Leisure, Events, Tourism and Sport
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This enhanced new edition addresses key points and principles of managing service quality across the sector. It considers the underpinning theory of service quality, informs the reader of the practical application of service quality management tools and techniques in the leisure and tourism industry and is fully illustrated with case-studies.
| Autor: | Buswell, John (formerly of University of Gloucestershire, Cheltenham, UK); Williams, Christine (formerly University of C |
| Nakladatel: | CABI Publishing |
| ISBN: | 9781780645452 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 322 |
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