Building Strong Brands
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Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.
Autor: | David A. Aaker |
Nakladatel: | Simon & Schuster Ltd |
ISBN: | 9781849830409 |
Rok vydání: | 2010 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 400 |
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