Martketing: The Heart and Brain of Branding
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Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous brands.
Autor: | Sanchez Lamelas, Javier |
Nakladatel: | LID Publishing |
ISBN: | 9781910649862 |
Rok vydání: | 2016 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 224 |
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