Global Brand Strategy
1439 Kč
Sleva až 70% u třetiny knih
Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
| Autor: | Nirmalya Kumar |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9781349949939 |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 319 |
Mohlo by se vám také líbit..
-
Retail Disruptors
Nirmalya Kumar
-
Global Strategic Management
Lasserre, Philippe
-
You Will Meet a Tall, Dark Stranger
Manfred F. R. Kets de Vries
-
Essential Operations Management
Schiller Alex
-
Multinational Corporations from Emer...
-
Solving the Strategy Delusion
Cooper, Cary L.
-
Neuroscience for Leadership
Swart, Tara; Chisholm, Kitty; Brown, Paul
-
When Family Businesses are Best
Carlock, Randel S.; Ward, John L.
-
Waste to Wealth
Lacy, Peter
-
Innovation Management
Goffin, Keith; Mitchell, Rick
-
Quantitative Methods
Swift, Louise; Piff, Sally
-
Profit from Science
Danner, George; Lowe, Tony
-
Strategic Sourcing in the New Economy
Keith, Bonnie; Vitasek, Kate; Manrodt, Karl; Kling, Jeanne
-
Smart Management
Butcher, D.; Clarke, M.
-
People, Risk, and Security
Wright, Lance
-
Innovation in the Family Business
Schmieder, Joe