Principles of Retailing
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Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
| Autor: | Varley, Rosemary; Rafiq, Mohammed |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9780230216983 |
| Rok vydání: | 2014 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 356 |
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