Reverse Innovation
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Offers an important step for companies looking to derive long-term value from emerging markets. This book also offers a glimpse at strategies from some of the world's leading companies - from EMC and Deere & Company, to P&G and Logitech.
Autor: | Govindarajan, Vijay; Trimble, Chris |
Nakladatel: | Conta Gromberg Communication |
ISBN: | 9781422157640 |
Rok vydání: | 2012 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 256 |
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