Relationship Marketing
2124 Kč
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This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.
Autor: | John Keegan |
Nakladatel: | Pearson |
ISBN: | 9780273737780 |
Rok vydání: | 2011 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 328 |
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