ISE STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION
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Analyze. Formulate. Implement. This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation.
| Autor: | Schilling, Melissa A. |
| Nakladatel: | McGraw-Hill Education - Europe |
| ISBN: | 9781259255526 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 352 |
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