Selling The Invisible
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SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.
| Autor: | Harry Beckwith |
| Nakladatel: | Little, Brown & Company |
| ISBN: | 9780446672313 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 256 |
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