Creative Strategies: Idea Management for Marketing, Advertising e
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832 Kč 1 047 Kč
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Suitable for designers and advertising creatives, this book showcases 230 ad campaigns. It demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. It asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and kick-start the imagination.
Autor: | Pricken Mario |
Nakladatel: | Thames & Hudson Ltd |
ISBN: | 9780500515402 |
Rok vydání: | 2010 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 312 |
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