LooseLeaf for Essentials of Marketing Research
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Offers a concise review of a broad variety of marketing research topics. This book presents an application-oriented approach that equips students with tools and skills necessary to solve business problems and maximize opportunities. It also gives students a strong command of market research principles.
| Autor: | Hair, Joe F., Jr.; Celsi, Mary; Wolfinbarger Celsi, Mary; Money, Arthur; Samouel, Phillip; Page, Michael |
| Nakladatel: | McGraw-Hill Education - Europe |
| ISBN: | 9780078112119 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 448 |
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