Consumer Behaviour
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3391 Kč 3 610 Kč
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Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
| Autor: | East Robert, Wright Malcolm, Vanhuele Marc |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781473919495 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 368 |
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