Product Strategy and Management
2429 Kč
Sleva až 70% u třetiny knih
Analyses the nature of product strategy and the management of the product life cycle, from product development to product elimination. This book emphasizes that without product strategy and management there would be no markets, no customers, no competition. It explores the relationship between success of a product and survival of the firm.
Autor: | Ed Brubaker |
Nakladatel: | Pearson |
ISBN: | 9780273694502 |
Rok vydání: | 2007 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 560 |
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