Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
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Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.
Autor: | Carroll, Brian |
Nakladatel: | McGraw-Hill Education - Europe |
ISBN: | 9780071458979 |
Rok vydání: | 2006 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 224 |
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