Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
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Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business.
| Autor: | Close, Angeline; O'Guinn, Thomas; Allen, Chris; Semenik, Richard J. |
| Nakladatel: | Cengage Learning, Inc |
| ISBN: | 9781285187815 |
| Rok vydání: | 2014 |
| Jazyk : | Angličtina |
| Vazba: | Mixed media product |
| Počet stran: | 432 |
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