Public Relations for Dummies, 2nd Edition
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This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs.
| Autor: | Yaverbaum, Eric; Benun, Ilise |
| Nakladatel: | John Wiley And Sons Ltd |
| ISBN: | 9780471772729 |
| Rok vydání: | 2006 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 384 |
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