Statistics for Marketing and Consumer Research
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Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.
| Autor: | Mazzocchi, Mario |
| Nakladatel: | SAGE Publications Inc |
| ISBN: | 9781412911221 |
| Rok vydání: | 2008 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 432 |
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