The Luxury Strategy
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This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical 'anti-laws' of successful luxury brand management.
| Autor: | Kapferer, Jean Noel |
| Nakladatel: | Kogan Page Ltd |
| ISBN: | 9780749464912 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 408 |
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