Marketing Value Metrics
989 Kč
Sleva až 70% u třetiny knih
Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.
Autor: | Malcolm McDonald |
Nakladatel: | Kogan Page Ltd |
ISBN: | 9780749468972 |
Rok vydání: | 2014 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 328 |
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