Marketing Value Metrics
989 Kč
Sleva až 70% u třetiny knih
Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.
Autor: | Malcolm McDonald |
Nakladatel: | Kogan Page Ltd |
ISBN: | 9780749468972 |
Rok vydání: | 2014 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 328 |
Mohlo by se vám také líbit..
-
Malcolm McDonald on Key Account Mana...
Malcolm McDonald
-
Bezpieczeństwo aplikacji internetowyc...
Malcolm McDonald
-
Mindful Coaching
Hallam, Elizabeth
-
The New Conceptual Selling
Miller Robert M.
-
The New Strategic Brand Management
Kapferer, Jean Noel
-
Green Logistics
-
The Luxury Strategy
Kapferer, Jean Noel
-
Internal Communications
Fitzpatrick, Liam; Mounter, Pamela; Valskov, Klavs
-
Effective People Management
Wellington, Pat
-
Love Your Imposter
Clifton, Rita
-
Retail Disruptors
Nirmalya Kumar
-
Fashion Brands
Mark Tungate
-
Global Account Management
Cheverton, Peter
-
The Effective Change Manager's H...
-
IT Governance
Calder, Alan
-
Managing and Leading People through O...
Hodges, Julie