Global Strategic Management
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Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and Walmart.
| Autor: | Frynas, Jedrzej George (Professor of CSR and Strategic Management, Middlesex University Business School); Mellahi, Kamel |
| Nakladatel: | Oxford University Press |
| ISBN: | 9780198706595 |
| Rok vydání: | 2014 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 448 |
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