MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card)
1858 Kč
Odesíláme do 5 až 7 dní
Sleva až 70% u třetiny knih
Employs an integrated marketing management framework using new and proven learning features to key concepts, and useful exhibits and graphics further describe key principles. This title incorporates the statistics and new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management.
| Autor: | Iacobucci, Dawn (Vanderbilt University) |
| Nakladatel: | Cengage Learning, Inc |
| ISBN: | 9781133629382 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Mixed media product |
| Počet stran: | 352 |
Mohlo by se vám také líbit..
-
MIS 3 (with CourseMate Printed Acces...
Bidgoli, Hossein
-
Business Ethics
Fraedrich, John
-
Social Media Marketing
Roberts Mary Louise
-
Advertising and Integrated Brand Pro...
Close, Angeline; O'Guinn, Thomas; Allen, Chris; Semenik, Richard J.
-
Strategic Management: Concepts and C...
Hitt, Michael
-
Business Ethics
Shaw, William
-
Management Information Systems
Oz, Effy (Penn State University); Oz, Effy (Bryant University)
-
Transportation
Novack, Robert (Penn State University); Coyle, John (Penn State University); Gibson, Brian (Auburn University); Suzuki,
-
Marketing 2016
Ferrell, O. C.; Pride, William M.
-
Practical Management Science
Winston, Wayne
-
Electronic Commerce
Schneider, Gary
-
Business Analytics
Albright, S. Christian; Winston, Wayne
-
Advertising, Promotion, and other as...
Andrews, J. Craig (Moore School of Business); Andrews, J. Craig (University of South Carolina); Andrews, J. Craig (Marqu
-
Contemporary Project Management
Kloppenborg, Timothy (Xavier University); Wells, Kathryn (Tecnologico de Monterrey campuses in Guadalajara and Queretaro
-
Business & Society
Buchholtz, Ann (University of Georgia, USA)
-
Organizational Behavior
Phillips, Jean