Brands and Branding
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A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.
| Autor: | Bonaventure; Brown, Stephen F. |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781473919525 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 296 |
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