The Anatomy of Humbug
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How does advertising work? Does it have to attract conscious attention in order to transmit a `Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
| Autor: | Feldwick, Paul |
| Nakladatel: | Troubador Publishing |
| ISBN: | 9781784621926 |
| Rok vydání: | 2015 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 256 |
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