Qualitative Consumer and Marketing Research
3126 Kč
Expedice za 2 až 3 dny
Sleva až 70% u třetiny knih
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.
| Autor: | Belk, Russell W.; Fischer, Eileen; Kozinets, Robert |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9780857027672 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 240 |
Mohlo by se vám také líbit..
-
Restoring Resilience
Belk, Russell W.; Fischer, Eileen; Kozinets, Robert
-
Social Media Marketing
Tuten, Tracy L.; Solomon, Michael R.
-
Marketing Ethics & Society
-
A Very Short, Fairly Interesting and ...
Jackson, Brad; Parry, Ken
-
Doing Business in Emerging Markets
Cavusgil, S. Tamer; Ghauri, Pervez N.; Akcal, Ayse A.
-
The Business of Innovation
Mitra, Saugata; Bangia, Seema; Mitra, Jayati
-
Making Strategy
Ackermann, Franz
-
Contemporary Issues in Sport Management
-
A Very Short, Fairly Interesting and ...
Cairns, George; Sliwa, Martyna
-
How to Do Your Case Study
Thomas, Gary
-
A Very Short, Fairly Interesting and ...
Rollinson, Derek; Dundon, Tony
-
Research Methods for Managers
Gill John
-
Strategic Management in the Media
Kung, Lucy
-
Managing Diversity and Inclusion
Syed, Jawad
-
Performance Management Systems
-
The SAGE Handbook of Marketing Ethics