Qualitative Consumer and Marketing Research
1790 Kč
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Sleva až 70% u třetiny knih
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.
Autor: | Belk, Russell W.; Fischer, Eileen; Kozinets, Robert |
Nakladatel: | SAGE Publications Ltd |
ISBN: | 9780857027672 |
Rok vydání: | 2012 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 240 |
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