Marketing Research
2091 Kč
Odesíláme do 5 až 7 dní
Sleva až 70% u třetiny knih
Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
| Autor: | Benzo, Riccardo; Fourali, Chahid; Mohsen, Marwa Gad |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781446294369 |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 432 |
Mohlo by se vám také líbit..
-
Social Media Marketing
Tuten, Tracy L.; Solomon, Michael R.
-
Qualitative Research in Business and...
Myers, Michael D.
-
Strategic Management in the Media
Kung, Lucy
-
Marketing Ethics & Society
-
Doing Business in Europe
Suder, Gabriele
-
Employee Engagement in Corporate Soc...
Haski-Leventhal, Debbie
-
Human Resource Development
Sadler-Smith, Eugene
-
A Very Short, Fairly Interesting and ...
Cunliffe, Ann L.
-
Managing Events
Quick, Liz
-
How to Do Your Case Study
Thomas, Gary
-
Public Sector Management
Flynn, Norman; Asquer, Alberto
-
A Very Short, Fairly Interesting and ...
Rollinson, Derek; Dundon, Tony
-
Power, Politics, and Organizational ...
Buchanan, David A. (Cranfield University, UK); McCalman, James
-
Selling & Sales Management
Spiller, Lisa
-
The Business Student\'s Guide to...
Morgan, Peter
-
Marketing Communications
Rossiter, Peter; Johnson, Nichola; Podro, Michael