Principles of Marketing Student Access Card
85
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883 Kč 5 711 Kč
Sleva až 70% u třetiny knih
This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.
Autor: | Brassington, Dr. Frances; Pettitt, Dr. Stephen |
Nakladatel: | Pearson |
ISBN: | 9780273710004 |
Rok vydání: | 2006 |
Jazyk : | Angličtina |
Vazba: | Digital product license key |
Počet stran: | 4 |
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