Living the Brand
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Living the Brand is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. This approach can enhance employee commitment, improve service standards and focus efforts to deliver business goals.
| Autor: | Ind, Nicholas |
| Nakladatel: | Kogan Page Ltd |
| ISBN: | 9780749450830 |
| Rok vydání: | 2007 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 208 |
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