Advertising, Promotion, and other aspects of Integrated Marketing Communications
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| Autor: | Andrews, J. Craig (Moore School of Business); Andrews, J. Craig (University of South Carolina); Andrews, J. Craig (Marqu |
| Nakladatel: | Cengage Learning, Inc |
| ISBN: | 9781337282659 |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 752 |
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