Marketing 4.0
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Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
Autor: | Philip Kotler |
Nakladatel: | John Wiley & Sons Inc |
ISBN: | 9781119341208 |
Rok vydání: | 2016 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 208 |
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