Connected CRM
864 Kč
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Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, this book explores how todays marketers can leverage advances in technology to create successful customer-centric business strategies.
| Autor: | Williams David |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9781118835807 |
| Rok vydání: | 2014 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 256 |
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